The Lida Citroën Podcast

One Personal Brand, Many Roles: How Professionals Stay Authentic Across Everything They Do

What happens to your personal brand when you run multiple businesses, wear multiple hats, and show up in completely different spaces, all at the same time?In this episode, Lida Citroën sits down with Rani Alfers, entrepreneur, insurance agency owner, skincare brand owner, and host of the Working Women Mentor Podcast, to explore one of the most common challenges professionals with multiple businesses, or that manage several teams face: how to build a personal brand that’s clear, credible, and authentically yours, even when your ventures look nothing alike.Rani brings a refreshing and deeply human perspective on what it really means to show up as yourself across industries, roles, and responsibilities, without losing your voice, your values, or your sense of self in the process.In this episode, you will learn:    • How to find the single through line that connects all your ventures to one clear personal brand    • Why the "professional voice" trap is costing you connection and credibility    • How AI is reshaping personal branding and why your authentic voice matters more than everWhether you are juggling multiple businesses, navigating different professional roles, or simply trying to figure out how to show up consistently as yourself, this conversation is for you!Links from this episode
The New Rules of Influence
Executive CoachingStay ConnectedLinkedIn
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The Reputation Crisis Playbook Every Leader Needs

Every leader thinks it won't happen to them, until it does… What do you do when your reputation, the one you've spent years building, is suddenly on the line?
In this episode, Lida Citroën tackles one of the most emotionally charged and professionally complex challenges a leader can face: a reputation crisis. Whether you made a mistake, were in the wrong place at the wrong time, or became the target of a smear campaign, everything you stand for is now in question, and how you respond next matters greatly. 
Drawing from 20+ years of reputation repair work and her book, Control the Narrative, Lida walks you through the real emotional and professional impact of a reputation crisis, on you and on those around you, and shares the step-by-step framework she uses with her executive coaching clients to navigate it.
In this episode, you'll learn:
Why isolating and removing your social media can make things worse
How to separate emotion from fact when everything feels catastrophic
What an "apology tour" looks like, and when you need one
When to consider legal action (and when not to)
How to rebuild your presence and protect your reputation going forward
Whether you're in crisis right now, know someone who is, or want to be prepared in case it ever happens, this episode is for you.Links from this episodeReputation Repair CoachingControl The NarrativeStay connectedLinkedInYouTubeInstagramFacebook

The Power of Online Presence: How LinkedIn and Strategic Networking Opens Doors

Your online presence can open doors for you before you even walk into the room.In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career.Together, they unpack: • Why LinkedIn is more than a digital resume    • How to create trust and credibility online    • Mistakes leaders make when building an online presence    • How leaders can build authentic visibility without oversharing • Why consistency matters more than perfection • The role of engagement in building influence at scaleMichael shares the exact networking and engagement strategies that helped him grow one of the most respected professional communities on LinkedIn.If you’re a leader, executive, entrepreneur, or military veteran trying to strengthen your reputation and visibility in today’s digital world, this conversation is packed with practical insights you can apply immediately.Links from this episode:
The Human Advantage: Elevating Executive Presence & Influence in the Age of AI
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Imposter Syndrome Is Costing You Influence: Here’s How Leaders Turn It Into an Advantage

Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back.
In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most importantly) how it may be quietly costing you influence, visibility, and career growth.
Drawing from real client experiences and research, Lida explores:
 
• The hidden cost of staying silent in high-stakes moments
• Why waiting to feel “ready” is limiting your leadership influence
• How imposter syndrome can both hinder, and unexpectedly strengthen, your leadership style
• Practical strategies to separate feelings from facts and build evidence-based confidence
• How to stop shrinking your executive presence and start showing up with intention
 
You’ll also learn how social media and AI may be amplifying self-doubt, and how to use them as tools for growth instead of comparison.
If you’ve ever hesitated to use your voice, second-guessed your value, or felt like you don’t fully belong in the room, you’re not alone. But staying there comes at a cost.
This episode will help you reframe the narrative, reclaim your voice, and step into your next level of influence, before you feel fully ready.
Links from this episode:Executive Coaching
 
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What Sports Broadcasting Teaches Leaders About Influence Under Pressure

Imagine performing at your highest level, with no script and no edits.That’s the reality of live broadcasting, but it’s also the reality of leadership today.In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting.For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment.Together, we unpack what it really takes to:• Build influence when every word is public and every moment is live• Stay composed and credible when things go wrong (and they will)• Develop a voice that is recognizable, trusted, and unforgettable• Balance authenticity with professionalism in a highly visible role• Navigate feedback, criticism, and judgment without losing confidence• Bet on yourself: even when there are no guarantees• Find joy in the journey while building a meaningful, impactful careerMarc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter.This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world.Links from this episode:
The Human Advantage: Elevating Executive Presence & Influence in the Age of AI
 
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Why Your Message Isn’t Landing: Communicating With Influence in a Noisy World

How can leaders communicate so their messages break through the noise?In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important.But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earns credibility, and inspires action.In this episode of The Lida Citroën Podcast, Lida sits down with Sarah Blansett, former Vice President at Military.com and  US Navy Public Affairs Officer, to explore what it really takes to communicate with clarity and influence in today’s fast-moving professional world.Drawing from her experience in journalism, military communications, and digital media, Sarah shares practical insights on how leaders can strengthen their voice, avoid common communication mistakes, and build stronger relationships through empathy and intentional messaging.In this episode, you’ll learn:• Why empathy, not emotion, is the key to effective communication• How leaders can build credibility when they don’t have all the answers• The “Edit Three Times” rule for writing clearer, more effective messages• Why brevity and clarity matter when communicating with decision-makers• How to communicate effectively across cultures, generations, and remote teams• The role AI is playing in communication, and how human voice still matters mostIf you want your message to break through the noise and build trust with your audience, this episode will help you communicate with greater clarity and impact.Links from this episode
The Human Advantage: Elevating Executive Presence & Influence in the Age of AI
 
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How to Strengthen Your Influence With Key Stakeholders

Many accomplished leaders believe that if they work hard, deliver results, and stay visible, opportunities will naturally follow.
But building influence works differently, and they find themselves:
• Visible, but not influential with decision-makers
• Working hard, but overlooked in critical conversations
• Publishing thought leadership, but attracting the wrong audience
• Navigating a career transition or layoff without clarity on how to re-engage the right stakeholders
 
Influence is determined by this critical question:What do your key stakeholders need to see, hear, and consistently experience from you in order to trust you? 
In this episode of The Lida Citroën Podcast, Lida explains how leaders can strategically strengthen their influence by ensuring the right stakeholders know them, trust them, and advocate for them when they’re not in the room. 
 
You’ll learn how to identify the stakeholders who control your ideal opportunities, how to align your visibility with their priorities, and how to build the trust that drives influence at the highest levels of leadership.In This Episode, You’ll Learn:How to Identify Your Key StakeholdersLearn how to determine who actually shapes your opportunities(board members, executive peers, investors, clients, and decision-makers)and distinguish them from a general audience.What Stakeholders Need to Know About YouClarify the leadership narrative you must consistently communicate to strengthen your authority, credibility, and strategic value.How Stakeholders Need to Feel About YouUnderstand the emotional drivers of executive influence, confidence, reliability, strategic clarity, and alignment with business priorities, and why leaders must address both functional and emotional needs.How to Strategically Curate a Network of SponsorsLearn how to build relationships and nurture a network of sponsors and position yourself at their top of mind, so they’ll advocate with you when you’re not in the room. If you want to strengthen your leadership presence, expand your influence, and ensure the right people are advocating for you, this episode will show you how.Links from this episodeThe New Rules of InfluenceStay ConnectedLinkedIn
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The AI Paradox: Is Technology Making Leaders Smarter or Weaker?

Have you ever finished reading something interesting and realized you don’t remember a single word?
In a world flooded with information and powered by AI, leaders are consuming more than ever. But are we actually retaining it? And more importantly, can we apply it when it matters most?
In this episode, Lida sits down with Charles Good, leadership and learning science expert and President of the Institute for Management Studies, to unpack:
The AI Paradox: How AI can strengthen or weaken your thinking
Why most professional learning fails (and it’s not because you’re not smart)
Why reading more books won’t automatically make you a better leader
How storytelling dramatically increases retention
The difference between goals and systems in sustainable growth
The science behind spaced learning and habit stacking
If you want to differentiate your leadership brand, build stronger judgment, and ensure your learning actually sticks, this conversation is essential!
In an AI-enabled world, your competitive advantage is how well you think.
Links from this episode- Executive Coaching
 
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Personal Branding for Leaders: How to Build Influence That Lasts

Everyone has a personal brand, by design or by default!
In this episode of The Lida Citroën Podcast, Lida breaks down what personal branding really means (and what it doesn’t), why it’s the foundation of influence, and how your values, reputation, narrative, and visibility shape the opportunities that come your way.
If you’ve ever believed that doing good work quietly should be enough, this conversation will challenge that thinking.
Lida shares the practical framework she uses in her executive coaching sessions with professionals around the world to help them:
• Identify the values that anchor their brand
• Understand how they are currently perceived (perception mapping)
• Define how they want to be known and remembered
• Identify their true target audience
• Align their narrative, network, and digital presence with their desired reputation
 
You’ll learn why personal branding is not self-centered; it’s service-centered! And why clarity about who you are makes it easier to say no, set boundaries, and show up with confidence and authenticity.
This episode will help you build a personal brand that gives you influence, credibility, and the ability to be advocated for, even when you’re not in the room.____________________Links from this episodeThe New Rules of Influence______________Stay connectedLinkedInInstagramYouTubeFacebook

Finding Your Voice at Work: Mentorship, Visibility, and Career Growth

Why do so many talented professionals stall right when they’re ready for more?
 
In this episode of The Lida Citroën Podcast, Lida Citroën shares her own career journey and sits down with corporate executive, Navy veteran, and senior enlisted leader, Latoya Roberts, for a candid conversation about mentorship, visibility, and using your voice when it matters most.
 
They dig into the moments where careers quietly plateau—especially for women—how always putting others first can limit your growth, and why mentorship isn’t optional if you want to build confidence, credibility, and momentum.
 
You’ll learn:
• Why staying silent costs more than you think
• How mentorship accelerates leadership growth
• How to navigate career transitions without losing confidence or identity
• Where boundaries, grace, and priorities actually fuel success
• How to find the right mentor—and be a powerful mentee
 
If you’re stepping into leadership, navigating a career pivot, or ready to stop doing it all alone, this episode will challenge you to claim your voice, and grow your influence.____________________Links from this episodeControl The Narrative
______________Stay connectedLinkedInInstagramYouTubeFacebook